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Posts Tagged ‘physician practice’

States across the country are facing budget crises.  With health care spending being such a large part of state budgets, cuts to health care expenditures are surely coming.  Arizona has proposed a number of measures to cut costs.  One is a fee charged to Medicaid-enrollees who engage in unhealthy activity.    Another is to cut  payments for organ transplantation.  In Physician Practice magazine, editor Bob Keaveney decried the cuts.

Keaveney makes good points about how so called “death panels” in the health care legislation were bogus but that real death panels are happening when states decide not to cover organ transplants. But can we continue to pay for everything?  Probably not.  At some point, we have to recognize that paying for those transplants comes at the cost of not paying for other things we’d like to have.  The people who have to make these choices are not in an enviable position.

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Bankers aren’t exactly held in high esteem right now.  I met one banker on a recent flight who pointed out that her lawyer friends are glad that bankers have replaced lawyers on the bottom rung of the esteem ladder.  She found it funny that my son wore a banker costume for Halloween this year because he wanted “to be something really scary for trick-or-treating.”

All joking aside, I have realized that  banks are a lot like physicians’ offices when it comes to client/patient satisfaction.  Banks make a strong effort to make their customers feel cared for.  The key person for doing this is not the “personal banker” who sees the customer maybe a few ties a year, but the front line tellers who tend to see the clients every week.  Similarly, patient satisfaction in the doctor’s office isn’t only the doctor’s responsibility.

Everyone is part of the team, and each staff member needs to give his or her best effort to make patients feel cared for.

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Guest blog from Kimberly Khanna, Director of Sales & Client Services for DrScore …

In his book, “Purple Cow: Transform Your Business by Being Remarkable,” Seth Godin says that the key to success is to find a way to stand out, to be the purple cow in a field of monochrome Holsteins.

I heard about Godin’s book a few days ago when an employee from a large corporation came to my house to measure some windows. Being a salesman, he loved to talk, and me being me, I loved to listen. This conversation started when he asked me what I do for a living. After I told him that I worked for a company that collects online patient satisfaction survey data for doctors’ offices, he became very intrigued.

I told him that these days doctors have a lot of competition. In many places, a doctor can no longer simply set up shop in a town and be guaranteed patients. Even in the mid-sized town where I live, there are doctors’ offices everywhere. There are three offices within just three blocks of my house.

Doctors now need a way to set themselves apart from their peers. This is where DrScore can help. During my conversation with the window salesman, he was reminded of a conference he went to where the Purple Cow was brought up. At that conference, the speaker explained that you have to be the purple cow. You have to find some way to stand out. What a great theory, and it relates directly to doctors.

How do doctors become purple cows? What about valet parking for your elderly patients? Free refreshments while they wait? Find that way to stand out. Find that way to become the purple cow.

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