Delta Airlines in-flight magazine included a review of wine and business expert Gary Vaynerchuk’s book, The Thank You Economy. The review said that customer service today is generally poor and that social media will make bad service a much bigger deal. But it is a double-edged sword: companies can also use social media to give their customers a more personal experience.
This is all half-right when it comes to medical care. Doctors are giving their patients great medical care day in, day out. But it isn’t always perfect, and at times patients feel their care is lacking. The Internet and social media can make mountains out of the negative experiences, ruining doctors’ online reputations.
The key is how to use the Internet to nip the problems in the bud, not by trying to “paper over” the problem with online reputation building services but by actually improving the quality of care and making the quality of care more transparent.
DrScore does both these things. First, by giving doctors an easy, low cost way to get detailed feedback, DrScore gives doctors the information they need to do what they want to do, to give every patient a truly outstanding medical experience. In addition, by making doctors’ overall scores transparent to the public, DrScore lets patients see a more representative picture of U.S. medical care.