I recently returned from a trip to a national medical meeting at which I was invited to speak in a session titled, “Managing Your Online Reputation.” The first guest speaker talked about personal experiences of being skewered online, and the second speaker talked about doctor rating sites in general and how those sites are a jungle of mean-spirited, libelous trashing of physicians. Worse yet, the audience had come expecting that kind of discussion about online sites and desperately wanted to know what could be done to put an end to online doctor rating.
Now that’s my kind of audience! I’m not someone who wants to preach to the choir.
My presentation went very well. I started by explaining why I, a doctor, would start an online doctor rating site. I explained the value of getting feedback from patients and described how that feedback has made me a better doctor. I also demonstrated how transparency actually helps improve doctors’ reputations in the community.
I think I won over most — if not all the doctors — to the idea that DrScore does online rating the right way and is a positive development for both patients and their doctors. (At least I know I convinced those doctors who came up afterward to tell me what they thought of the talk.) Some of the doctors who attended the session decided to sign up to use the DrScore.com patient satisfaction reporting service as a way to get feedback from their patients.
It is heartening to know that doctors can see the value in getting patient feedback and that at DrScore we’ve created an easyk inexpensive way for doctors to get that feedback as a tool to assist them in improving patient satisfaction.