An e-mail arrived from a marketer offering to help market my medical practice. The message talked about how the Internet can be good or bad, how doctor rating websites can negatively affect a practice, and how this marketer has solutions for how to put the Internet to better use.
I have a solution, and it’s really quite simple. Doctors should be encouraging their patients to do online ratings. Doctors are doing a great job for their patients. What doctors need is transparency: We ought to encourage patients to do online ratings so that the public sees the great quality of care that doctors are providing.
On the DrScore.com rating site, the average score of a doctor with 20 or more ratings is 9.3 out of 10! There’s no reason to want to hide that.