Guest blog from Kimberly Khanna, Director of Sales & Client Services for DrScore …
In his book, “Purple Cow: Transform Your Business by Being Remarkable,” Seth Godin says that the key to success is to find a way to stand out, to be the purple cow in a field of monochrome Holsteins.
I heard about Godin’s book a few days ago when an employee from a large corporation came to my house to measure some windows. Being a salesman, he loved to talk, and me being me, I loved to listen. This conversation started when he asked me what I do for a living. After I told him that I worked for a company that collects online patient satisfaction survey data for doctors’ offices, he became very intrigued.
I told him that these days doctors have a lot of competition. In many places, a doctor can no longer simply set up shop in a town and be guaranteed patients. Even in the mid-sized town where I live, there are doctors’ offices everywhere. There are three offices within just three blocks of my house.
Doctors now need a way to set themselves apart from their peers. This is where DrScore can help. During my conversation with the window salesman, he was reminded of a conference he went to where the Purple Cow was brought up. At that conference, the speaker explained that you have to be the purple cow. You have to find some way to stand out. What a great theory, and it relates directly to doctors.
How do doctors become purple cows? What about valet parking for your elderly patients? Free refreshments while they wait? Find that way to stand out. Find that way to become the purple cow.