Our clinic moved into a new space during May, and I found that sometimes a little change is all it takes to get the batteries recharged.
You may wonder why changing locations would change anything about the patient-physician interaction. It’s still the same patient and the same physician interacting, so does a new office have any real effect?
It does. First, a fresh office gives patients a different context in which they view the office interaction. A fresh, new facility leaves a positive impression of a state-of-the-art, caring practice vs. a practice stuck in the past. The environment has an impact on the way patients think about their care.
Change also affects physicians. Our move to a new facility gave me new energy and dedication. The improved quality of the patient-doctor interaction was palpable.
Of course doctors can’t move to a new office every week or whenever they are feeling in a rut. And as exciting as medicine is, ruts do happen. Sometimes, a little mental jolt may help. A fresh white coat, a new scarf or tie, or even a new pair of shoes may give the doctor the same kind of lift as moving an entire office!